I didn’t love that everything I made needed a ton of salt and pepper but not a lot of other different spices.

We tried one fish recipe that really should have had more salt and pepper in it to make it edible.

Some of the meals took a while to prep and cook, but they didn’t all taste great.

I actually like meal planning, going to the grocery store and cooking, so this was difficult for me to give it up.

I felt like I was losing my creativity in the kitchen since everything was already laid out for me.

I know that most recipes require you to chop things, but there were things I did not do on purpose (like making garlic into a paste) because I didn’t have the time to spend doing that. Later that same month, Blue Apron VP of HR and Talent Kate Muzzatti left the company, followed by its CEO Matt Salzberg leaving in November. In August, Blue Apron implemented a partial hiring freeze and laid off 14 members of its recruiting team. Since its public debut, Blue Apron has been hit with a couple of lawsuits - one from a former employee alleging violation of the Family and Medical Leave Act and a couple from law firms alleging Blue Apron misrepresented the challenges it faces with customer retention, delayed orders and reduced ad spend. Following that announcement, Blue Apron shares dropped as low as 17 percent to $2.06.īlue Apron went public at $10 per share, despite hoping to go public between $15 and $17 a share. Walmart earlier this week announced its plan to offer meal kits inside its retail stores, as well as online.

It’s worth noting Blue Apron’s shares have been on the decline all week. The meal-kit company closed at $2.07 per share. Today, Blue Apron’s shares dropped to a record low following Weight Watchers announcing it would launch its own meal kits to be sold in grocery stores.Īt its lowest, Blue Apron was trading at $2.02 per share. Life has not been pretty for Blue Apron, the meal-kit company that went public last June.

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